![]() When we talk of a backlink profile audit, we are referring to the whole process of locating and evaluating all links and referring domains pointing to your website (including nofollow and dofollow links) to filter out the bad links from the good links-then developing an effective backlink strategy to monitor all the links. And if you only need a refresher or you’re looking for new insights for your link cleanup campaign, grab your pen. ![]() More so, we also forget to audit our competitors’ backlinks or run a disavow campaign to purge irrelevant and toxic links.īut if you want to avoid a potential rabbit hole in the future, 2022 should be the year you take action and clean up your backlinks.īut, don’t worry if you have no idea how to do a backlink audit or analyze your competitors’ backlinks - this article will have you covered. Unfortunately, we end up overlooking backlink audits even though harmful links can pull down our SERP rankings, or worse, attract a penalty from search engines. That’s why we SEOs focus on building backlinks week in and week out because we know our sites’ ranking is at stake. ![]() We know that backlinks are among the top three ranking factors on Google’s radar.
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